Some Assembly, Zero Compromises
Who needs instructions when you have vision?
Calm's "Not Calm Moms"
When Calm approached us with their vision for supporting maternal mental health, we transformed the concept into a revolutionary rage room experience. We developed the creative direction, transforming a New York City space into a beautiful environment unlike typical graffiti-covered warehouse rage rooms—where comedian Ilana Glazer hosted moms trading spa days for sledgehammers. Using a Phantom high speed camera, we captured compelling slow-motion footage of both the destruction and the genuine reactions on moms' faces. The campaign landed a coveted feature on the Today show, fulfilling Calm's Mother's Day goal of national press coverage. Through this powerful visual storytelling, Calm introduced a refreshing mental health approach that doesn't silence chaos but makes space for it—proving that sometimes, true maternal support looks like breaking things together rather than meditating alone.
Save Ralph - Humane Society International
Cannes Lion Grand Prix Winner and 40+ other international awards
#SaveRalph: End Cosmetic Testing on Animals
Meet Ralph, the spokes-bunny for Humane Society International's global campaign to ban cosmetic animal testing. This powerful stop-motion film features Oscar winner Taika Waititi as Ralph, alongside Ricky Gervais, Zac Efron, Olivia Munn, Pom Klementieff, and Tricia Helfer.
Though Ralph is animated, his experiences reflect the real suffering of countless animals in laboratories worldwide. Since its release, #SaveRalph has helped Mexico, Brazil, Canada, and Chile ban cosmetic animal testing and is advancing similar legislation globally.
YouTube - 20 million views
TikTok - 770 million views and 109K posts
Instagram - 15 million views and 55K posts
Dorsia x Surface
For the launch of the Dorsia app, we partnered with Surface Magazine to produce "Designing Delicious," a comprehensive video collection featuring 35 top restaurants across New York, Miami, Los Angeles, San Francisco, and London.
These videos provide Dorsia members with insider glimpses of each venue's atmosphere, signature dishes, and unique experiences—giving you the perfect preview before booking your next impossible-to-get reservation through the Dorsia app.
In addition, we created a "Making of a Dish" video for each restaurant, as well as 5 short social media posts to highlight different aspects of these exclusive dining destinations.
Johnny Walker Bold Steps
In partnership with Johnny Walker, we created the "Bold Steps" video series highlighting the resilience and craft of entertainment industry professionals following the Hollywood strikes. This intimate four-part campaign features showrunner Janine Nabers, set decorator Nya Patrinos, dolly grip Steven Buehler, and actor Edoardo Ballerini as they candidly discuss their professional journeys, strike experiences, and return to work. Through personal storytelling and authentic conversations, the series celebrates the bold determination and craftsmanship that connect Johnny Walker's whisky-making tradition with Hollywood's creative spirit, honoring those who take meaningful steps forward despite industry challenges while remaining committed to their artistic vision.
Netflix: Chadwick Boseman Portrait of an Artist
We collaborated with Netflix on the poignant documentary special "Chadwick Boseman: Portrait of an Artist," which honors the late actor's extraordinary legacy through intimate reflections from collaborators including Viola Davis, Denzel Washington, Spike Lee, and Danai Gurira. The documentary captures Boseman's artistic philosophy in his own words—"I'm an artist. People call me an actor. I wouldn't necessarily call myself an actor. I would call myself an artist"—while featuring insights from his colleagues about his meticulous craft and profound impact. Released after Boseman's untimely passing, this tribute celebrates his remarkable talent.
Columbine 2024: 25 Years of Trauma
Columbine 2024: 25 years of Trauma is a 36 minute short documentary released for the 25th anniversary of the Columbine shooting that explores the impact of the Columbine High School massacre that saw 12 students and 1 teacher lost and dozens injured. This film follows the story of Columbine teacher Kiki Leyba and his wife Kallie, and how their lives were changed forever on April 20th, 1999. Spanning two decades, this film provides a nuanced glimpse into how individuals cope with unfathomable loss and trauma.
NIU
NIU, one of the largest electric scooter companies in the world, came to us to create something spectacular for their entry into the US market with the all-new MQi GT electric scooter. We collaborated with Red Bull athlete and Hollywood stuntman JT Holmes and professional freefall photographer/stuntman Craig O'Brien to produce this attention-grabbing stunt. We also created a behind-the-scenes video documenting the making of this ambitious production.
This was a professional stunt, don’t try this at home.
Amanda Gorman for TIME
We created a short film featuring Amanda Gorman, the youngest Inaugural poet in U.S. history, reciting her powerful poem for TIME Magazine's cover following her Inauguration performance. Working with conceptual artist Awol Erizku, we sought to capture this historic moment in an artful way, creating a "timeless" portrait that places her in a "cosmic atmosphere" beyond the political moment. This widely celebrated film and cover was part of TIME's special project "THE RENAISSANCE IS BLACK," created in partnership with Ibram X. Kendi to celebrate the power of Black art.